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Saturday, February 28 • 9:00am - 10:00am
Morning Keynote Panel: The Next Level: How Influencers and Brands Connect

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Learn to develop and foster the relationships that can take your business to the next level. In this panel, we'll have representatives from some of the top public relation firms discuss ways influencers can set the tone for mutually beneficial connections with brands. These professionals will explain how campaigns are created and how we, as social media influencers, can help achieve their goals while also advancing our own businesses.

**Note:  Full list of speakers on this panel not finalized yet** 

Moderators
avatar for Roxanna Sarmiento

Roxanna Sarmiento

Roxanna is the VP of Client Services and Business Development at Latina Bloggers Connect, where she combines her classical brand management skills with her social media expertise to help clients adapt their global strategies to Hispanic audiences online. She earned her MBA from the Darden Graduate School of Business at the University of Virginia and has been blogging since 2005.

Speakers
avatar for Jesus Chavez

Jesus Chavez

Jesus is the Sr. Vice President of the creator network for mitú network. Under this role, he leads mitú’s efforts in building the largest community of Latino digital influencers across the US and Latin America. Prior to mitú he spent almost 9 years w/ Univision, were he held multiple senior leadership roles running digital and broadcast operations.  | | Most recently, he ran digital for the Univision Television... Read More →
avatar for Holly Hamann

Holly Hamann

Holly Hamann is co-founder and CMO of TapInfluence, cloud-based software that automates the creation, management, and measurement of influencer marketing programs. She has helped launch six startups in the social, music, video, and entertainment space. She is a Board Member of the Deming Center for Entrepreneurship, American Marketing Association “Marketer of the Year” recipient, triathlete, and a contributing writer to Huffington... Read More →
avatar for Debra Hotaling

Debra Hotaling

Debra Hotaling leads Ford Motor Company's communications team in the western United States. Prior to her tenure with Ford, Hotaling was a partner with the public relations firm Fleishman-Hillard specializing in corporate reputation management. She also served as global co-chair for the organization's sustainability and renewable energy practice group. Earlier, Hotaling headed the communications team for LA-based... Read More →
avatar for Danica Kombol

Danica Kombol

Danica Kombol is the CEO of the Everywhere Agency, a leading social media marketing firm with Fortune 500 clients. She has a background as a media executive & TV producer working on such famed shows as SNL and Sesame Street. Her firm held the claim to fame as holding the Guinness World Record for the most socially networked message in #BeatCancer. She speaks frequently on social media and marketing and is passionately involved in numerous... Read More →
avatar for Hugo Perez

Hugo Perez

Executive Vice President, Global Content & Digital Innovation, Zeno Group
Hugo is a dedicated storyteller with flair, finding the compelling thread in brand stories that make consumer connections come to life. he is a lead creative strategist & counselor, guiding the development of groundbreaking programs that lead to sustained engagement, authentic connections, and increased brand recommendations. His efforts have earned Peabody, Beacon, Sabre, & Silver Anvils, and been featured on facebook studios. hugo is an... Read More →
avatar for Robins Santos

Robins Santos

Robin M. Santos has more than 16 years of experience developing and executing innovative, strategic and successful communications and marketing campaigns for consumer brands and national broadcast productions. She has won the PRWEEK Multi-Cultural Campaign of the Year for “Gracias Mama” for her work within the Hispanic PR division at the Clorox Company, where her brands encompass the entire Clorox Equity division and... Read More →
avatar for Susan Stipcianos

Susan Stipcianos

Susan is co-founder of The Dream Team Agency, a boutique public relations agency based in Miami. She began her career over 15 years ago at Univision and subsequently took on roles at Sony Music Latino, Universal Music Latino as Director of National Press and Television, and as Public Relations and Marketing Director for Ocean Drive en Español. Since 2006, she and her partner at The Dream Team Agency have been creating Hispanic marketing... Read More →


Saturday February 28, 2015 9:00am - 10:00am
Ten Grand Ballroom The LINE Hotel

Attendees (61)